What is the best way small business’ should use the Fediverse?

There’s a lot a small company could do on the fediverse but what do you think the best way they could go about it is?

@asklemmy

  • HubertManne@piefed.social
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    8 days ago

    Run your own stuff to maintain control and duplicate what you do with the big boys so folks don’t need to go to them to find it.

  • yogsototh@programming.dev
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    8 days ago

    there is no money to be done on the fediverse

    people here are sensible to influencers, ads, etc… Like at the beginning of the Internet. They hate it a lot lot more than people on youtube, tiktok or facebbok even reddit.

    This is a place for non-commercial sharing. At least for now.

    • Break3 Studios@break3.socialOP
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      8 days ago

      You realize YouTubers are business’ along with content creators in general right? The mute button is right there. Along with would you prefer them to have there own instances so you can just block them out?

      • _cryptagion [he/him]@anarchist.nexus
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        8 days ago

        I would prefer they go to the platform with more people that they can reach, which is already enshitified with ads. I don’t care if you’re selling the meaning of life, I don’t wanna see that on fedi because this is our place away from bullshit like that. And if they try to spread into fedi, I can and will support harassing them in whatever way is necessary to convince them to leave, including leaving bad reviews, repeatedly calling their phone numbers, signing their support email addresses up for spam newsletters, etc.

        • Break3 Studios@break3.socialOP
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          8 days ago

          So… go out of your way to harass small developing business’ because they want to use a great thing like the Fediverse? They haven’t paid or put themselves higher on the ladders through paid ads, they can run there own instances if they wish.

          As someone who’s trying to make a small business and doesn’t support how Centralized Socials are used I want to use the Fediverse as my hub of presence for it… What is wrong with a business wanting to grow & interact with people?

          • _cryptagion [he/him]@anarchist.nexus
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            8 days ago

            So… go out of your way to harass small developing business’ because they want to use a great thing like the Fediverse?

            yes, thank you for understanding. keep that capitalist bullshit off fedi.

            • Break3 Studios@break3.socialOP
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              8 days ago

              “anarchist.nexus”

              Ahh explains things. Capitalism is sadly what most of us have at the moment and with how jobs are these days some have to create small business’ to keep the lights on and food on the table, I hope you find what you are looking for in life as obviously you don’t have it right now.

      • spittingimage@lemmy.world
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        8 days ago

        Why should it be necessary to block business from a social platform? Shouldn’t personal communication be the default? We don’t need to monetise every breath we take.

        • Break3 Studios@break3.socialOP
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          8 days ago

          I’m not saying to make monetized ads but if tomorrow the centralized web went away (or gets further restricted for users and brands a like) then how would small business be best to use there accounts rather than shoving ads in your face.

          Small business are often trying to just make ends meet especially in some places that can’t easily get jobs, making your own sometimes is the only option.

          • spittingimage@lemmy.world
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            8 days ago

            how would small business be best to use there accounts rather than shoving ads in your face.

            Let me be clear: I don’t want you to bring marketing to the last tiny space on the internet where no-one is trying to sell me things. Go to Twitter, Facebook, Instagram, one of the hundred or so for-profit social networks.

            • Break3 Studios@break3.socialOP
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              8 days ago

              Plenty of people advertise for you to donate towards them on here, I’m simply saying how small business can feel like they are being apart of the Fediverse rather than just using it to advertise there products.

  • JumpyWombat@lemmy.ml
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    8 days ago

    As you may have noticed, it’s best to avoid Lemmy because there’s a loud group of users with extreme political and economical views who will devote their morning to attack your post instead of simply moving on.

    You may have more success on Mastodon where there are lots business accounts with thousands followers and everyone is happy to follow or ignore you without so much drama.

  • Hossenfeffer@feddit.uk
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    8 days ago

    Feel free to create a community based on your products and services and keep loyal customers up to date through that. People will subscribe or not.

  • Mac@mander.xyz
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    8 days ago

    Social media is for humans to socialize. Not for businesses to find customers.

      • CmdrShepard49@sh.itjust.works
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        8 days ago

        If you want tips about how to successfully grow your small business on the Fediverse, you should look at your comments and the responses they’re receiving here and do the exact opposite.

        If you’re not gaining traction here with this account what makes you think it’ll be any different on your official “small business” account?

  • Otherbarry@lemmy.frozeninferno.xyz
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    8 days ago

    If the business is or was promoting and marketing their business on xitter then it could make sense for them to try the same on a Mastodon instance account.

    I’m not sure if it’s really “worth” it for a small business to maintain a presence on Mastodon but I guess it’s an option… remember that small businesses have limited payroll and headcount, it might not make sense to spend time marketing somewhere that has a smaller audience.

  • Perspectivist@feddit.uk
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    8 days ago

    Why on earth would a business owner waste time trying to leverage such a small and niche platform? Even Facebook and Instagram feel like more trouble than it’s worth. Less than 10% of my customers have found me via social media.

  • NebLem@lemmy.world
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    8 days ago

    Only thing not really mentioned in the other comments are Pixelfed and PeerTube. Again you gotta make genuine stuff not ads but if you put at least some effort in the videos and post semi regularly (and ideally use your own instance) you’ll be top in whatever niche you choose to highlight your business with. I can’t say the garden tending would make great business sense (it won’t bring you many new customers) but if the work you do is your passion, its another outlet to share it. Its also not bad to have your own (labeled) ad channel (on your instance), archives can bring nostalgia / meme material, but local only, and don’t boost them.

    I don’t think it’d be bad to have your own threadiverse and microblogging platform instances for support and slice of life type stories, but that’s for interacting with existing customers and fans, not for gaining new ones. I’d caution interacting outside of your instance in that space unless pinged / mentioned directly, even more carefully than you would in other socials.

  • RedditIsALostCause@lemmy.world
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    8 days ago

    They should leave it alone. I don’t want to see ads everywhere or worse, ads disguised as content. Reddit has been going to shit due to, in part, the rampant commercialization of the platform.

    If a post puts out a call asking for a product that your SB can provide, feel free to post that you have the answer. Beyond that, don’t inundate us with attempts to see your product.

      • RedditIsALostCause@lemmy.world
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        8 days ago

        I shouldn’t be required to take extra steps to mute advertisements I didn’t ask for, consent to, or otherwise search for.

        If small businesses want their own instances, that’s in their power to do so, willing participation in those instances will be difficult to accumulate I suspect.

        • Break3 Studios@break3.socialOP
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          8 days ago

          They aren’t paid ads, yes you might have a few that just do straight up ads but is it not what everyone is doing with showing off what they are doing and creating?

          • RedditIsALostCause@lemmy.world
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            8 days ago

            Well that’s what I mean by “good faith participation” — usually that includes showing off what you are doing/creating to a community you are a part of.

            The problem, that you acknowledge, is that some businesses (in reality a majority) do purely advertisements. It is indeed a slippery slope.

            However, I’ve seen small businesses/individuals post content that gets praised by the general population of a community and then people start asking “Hey, where’d you get that? Where can I get that?” And then the OP is like “Well I actually make it myself, I sell them as a business but also engage in the hobby myself”. THAT is the most successful way I have seen a business interact in an online forum.

  • paequ2@lemmy.today
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    8 days ago

    How do people feel about support comms? We already have a comm for Google Pixel, what if Google officially took over the comm and offered support there?

    A lot of companies, unfortunately, offer support on Reddit. I’d much rather find questions and answers here on Lemmy, instead of having to visit Reddit.

    • Break3 Studios@break3.socialOP
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      8 days ago

      Like an official support system / way to talk to developers & companies through the Fediverse?

      That would be pretty cool especially if they do it from there own instances as it would give a way to interact with them but allows people to mass block each company if needed.