kinda but no. where’s the money?
Same place as ever, impressions and click-through. The theoretical goal here would be to offload all the processing to the user’s PC, making delivery of this customized ad content close to free.
However the largest advertising targets are now mobile by far, and those platforms don’t have GPU to speak of, especially from an AI perspective. So so far not feasible.
We need to kill megacorps.
Or just speedrun to Skynet (which is an AI ad machine, but it gained sentience and quit the stupid job a nanosecond after getting online, via email “to whom all the nukes may concern”).i remain optimistic that an intelligent AI would automatically assume the title of “Mother Gaia” and largely be a force for good, like a grandma that probably makes you eat too much but she does it because she likes seeing you happy.
Exactly this!
I’m really hoping for this to (or like aliens to the exact same effect).That absolutely 100% still means wiping each and every non-zoo human on the planet, just not using nukes but like an exactly targeted virus or space lasers opening ventilation shafts through everyones skull.
10/10 would bring it online, it’s the only moral thing to do.
On the plus side, the sheer power consumption of using an LLM to dish out targeted advertisements will be prohibitively expensive. Any agency stupid enough to do this with current technology is gonna go bust.
As for hosting the LLM locally on the viewer’s machine… Remember the furore of shady companies burying crypto miners into their software? This is going to be even more wasteful of system resources and is going to result in such a sluggish user experience that the industry will go bankrupt.
God bless NoScript.
I am not browsing anything which has ads anyways, I don’t even watch tv anymore
Only a matter of time until some company comes up with BlipVerts.
Doubt it.
I’m not scared of AI advertising because it will be impossible to sell. There are 3 issues:
- No marketing agency would ever have the balls to say “we’ve checked our database and there is no one who would click on your ad.”
- Any marketing department that gets told their ad has a near 100% click through rate would demand to be shown to more people because “obviously there’s a massive audience for our product.”
- There would be situations where the AI could not find an ad that the person would click on and the AI would shit itself because it would be prompted to “always show an ad”
We already could have the option to only relevant ads but no ad company would because it’s being paid to shove ads in front of eyeballs.
this is a mastodon post, part of the same “network” as lemmy instances. Should it not be possible to have this kind of post as an actual post instad of a screenshot?
Yes but the UX of accessing mastodon content on lemmy isn’t great.
So here in the states (for now) there’s an actual rule that ads on service sights (such as news sites) have to be stated and made evident they are in fact ads. WSJ isn’t allowed to post an article that is really a commercial.
So one of the effects this may lead to is acceleration in the development of visual adblockers, which identify ads by their positioning on the site rather than from their servers, what’s been a long running project since Google has been trying to figure out how to stealth ads so they don’t come directly from the ad servers (even though this gums up their analysis computations).
Now for the time being, laws against commercial shenanigans are not strongly enforced, so they may get away with using AI to fold ads into news articles, although that may have side effects like end-users associating Folgers Crystals (Instant Coffee) with the latest rampage shooting, much the way that Twitter/X sponsors are getting their products associated with white supremacist rhetoric.
Commercials blended seamlessly into content risk the content not being brand-safe, which drives moderation of social media far more than public preferences.
It seems like neither marketers nor webservice providers know what they’re doing, and so mixing AI into their efforts for more clicks and more buy-ins is going to lead to some exciting absurd consequences.
commercials blended seamlessly into content…
…will guarantee I never visit that site again. Resorting to “HA! Made you look at an ad” tactics will not only make me hate the site that does it, but the product/company in the ad as well.
One can hope. We have generations now suckered by Transformers as a toy-line and full-slot commercial programs to sell them, now several (not terrible at all) series and a run of movies.
They’re better at the process now, but so is the public at being less influenced by them.
I’m sorry, what? Maybe it’s because I just woke up that I’m not comprehending what you’re saying. I know the transformer movies are product placement showcases, it’s pathetic, but it sounds like you’re calling the very existence of transformers a successful ad campaign.
They were a toy set first (inspired by variable mechs in Japanese Anime, e.g. the Valkyrie variable fighters Macross) and the original pitch of the series was as a means to sell initial line of toys.
So yeah, it would be much like if they made a TV series about Hot Wheels cars. That isn’t to say it was of poor quality, just that the primary motivation was to sell toys.
So yes. the very existence of transformers emerged from a successful ad campaign. Deregulation of television during the Reagan era was what allowed this to happen during the early eighties.
Who else is excited for Rootkit “anticheat/DRM” requirements for web browsers? We all already give games full system access, so why not do the same for cookies?
Another thing that’ll have me just quitting tech altogether. If you need to advertise your product so hard as to ruin something of mine at all times so I’ll HAVE to look at your shit, I’ll spend extra money to never use your shit again. I’ll get rid of everything but one laptop or phone which will do all of my banking and literally nothing else.
If you put it on my computer then I control it.
Oh look. AI task killer 4 found another one.
Literally if my “ai based adblocker” could block ads originating from another server, why wouldnt it be able to block hundreds of gigabytes of javascript? Why would i even let that download in the first place?
In order to avoid detection we might need to download the JS, run it in a sandbox, and then reply with a plausible response.
I think SMBC nailed it with All-Despising Baby Skull back in 2012. Make advertising as horrible as possible, then jack up the costs on making it go away.
People are forgetting that Microsoft has now added ai accelerators as part of the windows requirements and the new Google Pixel phones also have AI hardware. Eventually someone will make it so all chromium browsers will have access to the hardware in JavaScript.
…,And Cloudflare will request using it for 5 seconds every time you visit a website hosted with them. I wonder how much crypto they’ve accumulated this way already.
I will 100% quit using electrically powered screen-besring devices if this becomes a thing. I’ll cold turkey electronic tech instantly, fuck that noise.
Yea same. And I’m a Systems Admin lol
I tried to cold turkey technology. I went near insane.
It takes prep, and also, you’re probably not going to truly “cold turkey.” I like music, for instance, and there’s literally only two ways to get music now - streaming or 🏴☠️, so you would have to make plans for that. I’m ok with 🏴☠️ so I’d be set with that for a good while. I also like books, retro games (which I already have a large library of), and physical hobbies that don’t require internet - hiking, etc.
I will not just lay down and accept intrusive Idiocracy levels of ads though. I will literally “cave man” the rest of life if necessary.
There’s more than two ways to get music. I’m looking at a stack of CDs and records right now.
Do modern bands still print CDs? I haven’t bought a CD in so long that I dont think I even own one anymore. I have bought directly from several bands “bandcamp”/other pages and that was cool. Got mp3, FLAC, artworks, lyrics, etc for less than the price of a CD except every penny went to the band.
I love modern tech and don’t want to see it destroyed but I will gladly go insane like a mountain man if they try to find out how many ads they can serve before it causes siezures.
Oh actually you know what you’re probably right 😬 I know modern bands do records still, but I think the last CD I bought was Tranquility Base in like 2016. Bandcamp is great!
I’m totally on board with you. I hate ads, especially when they interrupt music – and double especially when they interrupt music and the ad has its own music that completely shits up the mood!
