Breaking: The openSUSE Board discusses SUSE's request to stop using its brand, highlighting the need for cooperation and goodwill.

cross-posted from: https://lemm.ee/post/37281970

Believe it or not, an unexpected conflict has arisen in the openSUSE community with its long-time supporter and namesake, the SUSE company.

At the heart of this tension lies a quiet request that has stirred not-so-quiet ripples across the open source landscape: SUSE has formally asked openSUSE to discontinue using its brand name.

Richard Brown, a key figure within the openSUSE project, shared insights into the discussions that have unfolded behind closed doors.

Despite SUSE’s request’s calm and respectful tone, the implications of not meeting it could be far-reaching, threatening the symbiotic relationship that has benefited both entities over the years.

  • thehatfox@lemmy.worldEnglish
    0·
    2 months ago

    Seems a pointless endeavour. The open and enterprise sides are so deeply linked, it makes sense that they share a brand.

    Separating them only weakens the broader SUSE ecosystem.

      • pastermil@sh.itjust.works
        0·
        2 months ago

        I’m curious as to where they’re actually going with this. They got news, they got repo, but still nothing to run even after almost a year?

  • Evil_Shrubbery@lemm.ee
    0·
    2 months ago

    Dont do things that aren’t necessary.
    The name is adequate, it performs it’s function, its there.

    Feels like consumerism, always “innovating” for the sake if being new and flashy.

    Oh, wait, SUSE said that? Weird.
    I guess if it’s a (kind of) must, tho that makes me weary of what’s SUSEs plan that they would benefit from this. It can’t be just stupid manager stuff, right? :D

    That said, I submit open-me-SUSSY for consideration.
    I believe most will assume correctly what the general idea for the logo would be, so no need to sketch it.

  • moontorchy@lemmy.world
    0·
    2 months ago

    Oh wow. SUSE family of distribution is relatively small footprint. Whole story sounds like “splitting the hair”. The only reasonable explanation is that SUSE hired some self-glorified marketer from big corp. omg…

    • fr0g@piefed.socialEnglish
      0·
      2 months ago

      No, there are good reasons for it. A lot of people get confused between SUSE and openSUSE offerings. Often SUSE customers show up in openSUSE places, because they believe that it’s a place they can get official support. And I’m sure a lot of potential customers might get confused in the same way too.
      On the flip side there are also a lot of openSUSE (adjacent) users who think SUSE is (secretly or not) making openSUSE development decisions or think they can dand SUSE to do that and that.

      So there are some good reasons to consider a rebranding, but also some speaking against it, like the less of recognition it might entail.

      • AggressivelyPassive@feddit.de
        0·
        2 months ago

        And you really think, people who are willing and able to buy enterprise support for their Linux distro get confused by the naming? Sure, there’s that one confused dude, but you also have people asking Facebook where they left their keys.

        OpenSuse is essentially free marketing for SUSE, nobody would know them otherwise. Why would you give that away?

        Suse is not a huge company, it has neither a large enterprise backer nor any killer features, and its market share is relatively small compared to Red Hat or Canonical. Throwing away free marketing while alienating a relatively passionate community is a kind of brainrot only MBA can come up with.

        • fr0g@piefed.socialEnglish
          0·
          2 months ago

          And you really think, people who are willing and able to buy enterprise support for their Linux distro get confused by the naming?

          No, I don’t think that. I *know* that because I’m active in the community.

          OpenSuse is essentially free marketing for SUSE, nobody would know them otherwise.

          That is absolute nonsense. SUSE mostly serves large enterprise customers. That’s an entirely different demographic from people who care about Desktop Linux or setting up a home server.

          Edit:

          its market share is relatively small compared to Red Hat or Canonical.

          I’m pretty sure SUSE is bigger than Canonical.

          Editedit: According to wikipedia SUSE’s revenue is about twice as high as Canonical’s

          • AggressivelyPassive@feddit.de
            0·
            2 months ago

            That is absolute nonsense. SUSE mostly serves large enterprise customers.

            And where do you think the people deciding what to buy get their information? Mind share is important.

            I’m pretty sure SUSE is bigger than Canonical.

            That’s actually surprising to me, but I’d argue that Suse offers more products, it seems like Rancher, Longhorn, etc. have no canonical equivalent.

            • fr0g@piefed.socialEnglish
              0·
              2 months ago

              And where do you think the people deciding what to buy get their information? Mind share is important.

              Most certainly not in Linux distro community spaces, because those are completely irrelevant for them and their needs.

            • Skull giver@popplesburger.hilciferous.nl
              0·
              2 months ago

              If enterprise IT departments could decide what kind of IT infrastructure gets bought, systems administrators across the world would be elated.

              Unfortunately, a lot of technical decisions are made in conferences, on golf courses, in sky boxes near stadiums, and in plain and simple YouTube ads.

              I agree that mind share is important, but Fedora seems to be doing a fine job selling Red Hat Enterprise Linux, as did CentOS before it. You don’t need to have an identical name as long as the company maintaining the free product has its logos everywhere.

            • Laser@feddit.org
              0·
              2 months ago

              And where do you think the people deciding what to buy get their information?

              Advertisements at large airports

          • panicnow@lemmy.world
            0·
            2 months ago

            I’m surprised and happy that SUSE is still doing well. I have fond memories of using SUSE in the enterprise especially around their “perfect guest” campaign for using it in virtualized environments. I thought they had very well-baked integration with large Windows networks—things just worked out of the box that didn’t with RHEL. I’m sure a lot has changed in the last decade but I appreciated their cooperative stance in the enterprise.

        • Ulu-Mulu-no-die@lemm.eeEnglish
          0·
          2 months ago

          OpenSuse is essentially free marketing for SUSE, nobody would know them otherwise

          I’ve been working for big enterprises for many years, SUSE is used in enterprise environment to run SAP systems because it’s recommended by SAP, OpenSuse has nothing to do with that.

  • narc0tic_bird@lemm.ee
    0·
    2 months ago

    Doesn’t SUSE actively benefit from openSUSE development? I thought Tumbleweed and SLES had a similar relationship as Fedora and RHEL.

    • mogoh@lemmy.ml
      0·
      2 months ago

      Notice that “Fedora” does not have “Redhat” its name. Maybe the request is reasonable. I don’t know how many people think that thy don’t need SLES, because there is openSUSE.

      • pmk@lemmy.sdf.org
        0·
        2 months ago

        Fedora/Redhat is a good example. It could be argued that the Linux distro scene was different 23 years ago, making it harder to be seen today.

        The thing I’m pondering is what the openSUSE community actually is. Does it exist as a group, or is it separate projects, each doing their own thing… for who? What is the overlap between people in the various distros, overlap in technology used in packaging and QA etc? Is it meaningful to talk about openSUSE as a distinct community separate from SUSE?

      • narc0tic_bird@lemm.ee
        0·
        2 months ago

        My comment was more about how SUSE benefits from openSUSE development (and vice-versa) and that Tumbleweed has a similar relationship to SLES as Fedora has to RHEL, as they are both upstream of their respective enterprise distributions.

        Besides, people don’t need SLES. Enterprises do because of the support they get. And I’d assume employees responsible for that kind of thing at such enterprises would know the difference.

        And the Red Hat logo is literally a fedora hat.

        If it’s just a name change done well, I couldn’t care less (although openSUSE is a very recognizable name and brand recognition would have to be reestablished). I just hope that this isn’t the beginning of something worse.

    • pmk@lemmy.sdf.org
      0·
      2 months ago

      When I hear openSUSE, I think of german engineering and resources from SUSE, with a history of innovating great infrastructure.
      With a new name, distanced from the SUSE part, I’ll probably feel more like if this is yet another random derivative created by a small group who might soon lose interest.

  • connaisseur@feddit.org
    0·
    2 months ago

    Since I had to deal with some representatives of SUSE corp, I can say that the whole experience was just plain horrible. Don‘t like that company at all and thus am not surprised that the name change topic is even discussed at all.

    • woelkchen@lemmy.world
      0·
      2 months ago

      This is absurd

      Years ago, when there were talks about establishing an independent foundation, sane people already warned that relying on a trademark not owned by them is risky. That was batted away as a non-issue. Now here we are.

  • Mango@lemmy.world
    0·
    2 months ago

    TIL SUSE exists and wouldn’t have found out if not for OpenSUSE and this news. It’s kinda weird to open their website and see this: