• terry_jerry@sh.itjust.works
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    4 months ago

    That price held untill atleast 2012, that’s a solid 5 dollars of increase in just over 10 years. I could totally be talking out my ass

    • jballs@sh.itjust.works
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      4 months ago

      Weird, 2012 was about when Brian Niccol took over as Chief Marketing Officer and then later became CEO of Taco Bell. Afterwards he moved to Chipotle and raised prices and lowered quality there too. Now he’s in the news for becoming the new Starbucks CEO where he will be commuting via private jet 600 miles 3 days a week.

      So you’ll be happy to know that your extra money on tacos, burritos, and coffee goes to good use like paying this asshole millions of dollars to fly around on a private jet enshittifying everything he touches

        • ngwoo@lemmy.world
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          4 months ago

          Union busting and child labour and still can’t get prices down. If that’s not a terrible CEO I don’t know what is.

      • ngwoo@lemmy.world
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        4 months ago

        Capitalism fanboys will read these posts and think to themselves “boy I sure am glad we’re not like the soviet union where a small cabal of elite deprived everyone else of a good life for their own benefit”

    • Imgonnatrythis@sh.itjust.works
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      4 months ago

      Beefy5 layer burrito has that effect.

      Hopefully most of the price increase is tax related as a luxury food item and the money goes towards diabetes and obesity research. Right?

    • ThirdWorldOrder@lemm.ee
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      4 months ago

      Had to AI this one.

      The Beefy 5-Layer Burrito at Taco Bell was introduced as part of the company’s “Why Pay More?” value menu in 2010, priced at 89 cents. Over time, like many fast-food items, the price of the Beefy 5-Layer Burrito increased due to inflation, rising food costs, and other economic factors.

      The exact timing of each price change can vary by location and market, but in general, the price increased gradually over the years. By the mid-2010s, the price had risen to over a dollar, and by the late 2010s and early 2020s, the price could be found in the range of $1.50 to $2.00 or more, depending on the region and promotions.

      • Mac@federation.red
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        4 months ago

        Everyone shitting on you but your AI is right. It was about 9 months or so it lasted. I know because I took a course at the exact time and survived off those when I was broke as fuck. It doubled then like a year or two later had doubled again and that held until around Covid

        • ruckblack@sh.itjust.works
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          4 months ago

          Everyone’s shitting on him because people loathe lazy copy/paste paragraphs from chatGPT in their online discourse. Me included.

          • ThirdWorldOrder@lemm.ee
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            4 months ago

            It had the relevant information. There’s not a lot of educational resources regarding this important topic. I initially got downvoted because someone said the information was wrong. I don’t fucking care.

            • xthexder@l.sw0.com
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              4 months ago

              The fact it’s AI alone means it’s extra effort for any reader to determine if it’s actually true. What’s the point of posting claims if noone believes them until they do their own search? If you already checked it yourself, just post the actual source instead of AI’s plausible sounding BS.