It might just be that I don’t watch TV adverts and I use uBlock origin so I don’t see ads online, so my main marketing comes from native ads (like stories on the radio) or billboards when driving places. I guess I mean the environment determines whether how those associations are built, for example I will forever associate British Petroleum with dinosaurs because my parents taped a dinosaur special on VHS and the big BP oil spill had happened so they were running lots of repetitive ads, so to get through my educational dinosaur show I had to at the very least regularly fast forward through these ads.