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It’s a ridiculous ad so people would talk about it and it seems it’s working…
Someone will think that’s your armor plate carrier
I mean in a way…
Ohh that’s dark. I like it.
To all the people putting guys down for using it, screw you. If it gets dad’s more involved in parenting, that’s categorically a good thing!
Is it a cheap trick to boost some men’s confidence? Yes. But so what? If your wife has an overly girly nappy bag, an “ironic” overly manly one has a lot more effect than you might think.
A lot of men are very insecure, when it comes to parenting. There is a massive amount of training and advice out there for mums, but VERY little for dads. We are left in a limbo of either being disconnected, and complained about, or bumbling and being complained about. It’s improving, but slowly.
Not sure if I want more parental involvement from the kind of guy who wants military aesthetic everything, but I get what you mean. I guess everyone’s style will be cringe to somebody
If it gets dad interacting, and bonding with the baby, it’s good for both of them.
For most buyers, it will be a minor statement “I chose to be a hands on dad”. For certain demographics, that’s a big deal.
I put it in the same category as bright pink tool kits. They look slightly silly, but get people involved.
What about a diaper bag with the UNSC logo on it and a baby bjorn that says “
player 3 🎮”?I mean I’d take one of these

And one for the Texans

Holy shit, I’d wear that baby hjolster. I would absolutely get chaps and dig my dancing boots out of the closet for the outfit.
If you see another dad with one you can have a baby draw duel
It’s funny, but can you imagine how much that kid would get shaken around just from a standard walking motion?
Or while dad is riding a horse
As an old dad, you have my sign off. Especially if you can get a jumper that says 1v1 me. I always appreciate a kid that will stare you down.
I don’t think the military style is the issue per se, rather than a society that is heavily gender coded, to the point that men who want to get involved with their kids find themselves constantly using female coded gear, which is a constant reminder that “you’re doing a female task!” and only pushes them away / attracts ridicule.
Let them fucking have this. It’s baby steps, you know?I’m lucky France isn’t in the hands of Y’allqaeda just yet, and that I ain’t worried I’ll catch the gay if I wear the wrong colour, but I can’t imagine what it’s like in the US, honestly.
men who want to get involved with their kids find themselves constantly using female coded gear
This isn’t an issue with baby carriers. Look at the top results on Amazon. They’re mostly black or grey. Sure, more than 90% of the images with a parental figure show a woman, but the items themselves aren’t “gender coded”.
Given that, the idea here is that carrying around a baby is itself a gender-coded activity, so men need to use gender-affirming clothing to emphasize that they’re not women by buying something that looks similar to what a soldier might wear. That’s what’s fucking stupid. Just buy the standard black baby carrier. I promise 90% of the world won’t think you’re less of a man because you’re caring for your offspring.
Most of those baby carriers fit like shit on men because the shoulder straps are too close together. I hadn’t found one I found reasonably comfortable until these tactical ones started appearing.
My kid has been wearing 2nd hand metal shirts for about 15 years. That was also the aesthetic when we made quilts for him as a baby.
I gotta imagine there’s people out there laying heavy judgment on that decision. We think it’s hilarious. Poor dude was like 13 the first time I got a call about a Cattle Decap shirt he was wearing. I guess, technically it was sacrilegious but I appreciated him self advocating and pointing out a “guns, god, country” shirt another kid had on.
Thanks for attending my rumble about judging people’s parenting fashion.
Pretty much.
Rainbow shirt - ugly looks by conservatives.
Camouflage pattern shirt - ugly looks by the hippies.
Cthulhu shirt - ugly looks by the Christians.
SUPREME shirt - ugly looks by society.
I was gonna say muppets shirt, but then I remembered that I know people who were traumatized as children by the Fire Dancers in Labyrinth.
Man if this is what gets a dad involved in raising the kids I feel bad for the kids. Is it looking at the child when they are first born? Is it the smile on the child’s face as he sees thier dad walk through the door after a long day? Nope it’s the camo gear that does it. They didn’t want to be involved when is some girly baby, but now that there’s men’s gear specifically marketed toward manly man now he’s interested. That kid is screwed.
Dad’s get frozen out of a lot of early parenting things. Anything that gives men the confidence to get more involved is good.
E.g. my wife took our daughter to “sing and sign”. I decided to go along when I could. Out of 20 parents, I was the only non-mum. The next meetup, there were over 1/2 dozen dad’s, and a grandad. The instructor was surprised and pleased with this. All it took was them knowing they wouldn’t be the only dad there.
If a “manly” bag gives them the confidence to break the norms, then good on them!
True. Still funny.
I agree. To me, this is just an amusing fashion choice. If you’re gonna need the gear, so you may as well have fun with it.
Honestly, when it comes to any accessory or tool, it’s going to have an aesthetic. Who cares what that is (as long as it’s not offensive). There’s also a tendency to consider terms like ‘fashion’ to be emasculating, but that’s what this is: fashion. Plus, kiddo isn’t going to care about logos and any gender representation; the only shit they’re giving is in their pants.
Other fashion choices for diaper bags that could be explored:
- Metal (leather/pleather, spikes, denim, band patches)
- Goth (like above, but with less denim and more ankhs and crosses)
- Gamer (cosplay appropriate bags, pokemon that’s also a bag, D&D mimic on a shoulder strap)
- Sports (tons of practical and team-branded merch options here)
- Office (suit material, inoffensive beige, briefcase handles and leather)
- Handyman/tradesman (toolbag or toolbelt aesthetic, tool manufacturer branding)
- EMT/firefighter (first-aid compartment, red/white aesthetic, cheeky “diaper emergency kit” on outside)
- Outdoorsman (gore-tex, tent material, typical REI brands, lots of straps for different carry options)
Edit: not a dad. Some of these may already exist. Point being: it’s all a matter of taste.
I am a dad and a baby toolbag sounds awesome. I love the way a good toolbag makes your stuff accessible to you and would absolutely want a baby version (or perhaps an insert into an existing toolbag?)
That’s kind of where my head was going. I also had a good chuckle when I imagined a bright turquoise baby-bag with “Makita” on the side. Then again, that’s exactly how you get a refrigerated compartment for milk.
Also punk. You could cover pretty much any bag with patches
If it gets dad’s more involved in parenting, that’s categorically a good thing!
It’s literally making their parenting hands-free.
The carriers were one of the best buys we made for my daughter. She hated the pram, but loved being carried. With a carrier, she was close, and warm, while being involved in what we were doing. We could also get on with the basic tasks of life.
FYI, the wraps, for smaller babies are also great. The baby cuddles you get are amazing. Also the smell of your own baby is like crack cocaine. It’s one of the best bonding tools out there.
Word!
If it gets dad’s
1 for 2.
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I’m not a regular dad. I’m a cool dad
Men are okay.
People that need this are not men. They are perpetually insecure children.
NGL I’d definitely assume any dude dressed and tatted like the guy in the ad was extremely insecure, yells at their kids, and has a loan on a F150 they’re underwater on.
Just the bag or carrier I wouldn’t even notice.
People who tell other people they’re not men deserve the Hague.
YOU are the problem.
I didn’t make them so insecure that they decide to put 110% effort into buying stuff that will make them more “manly” even though it has the opposite effect on most people.
Most advertising aimed at men nowadays seems to be targeting insecure men. Everything promises horny women, coolness and wealth.
This seems a bit personal for you so maybe don’t go around blaming people you don’t know.
Another fail on your part. Try again.
Fellas is it gay to have a kid?
Imagine keeping cum as a pet
And now that gets to live rent-free in your head just like mine lol
only if you got a diaper bag without camo
Diapers. Butt wipes. Saltines. M4A1 with grenade launcher attachment. Binky.
Only if it’s a boy
Only if you teach them to be literate.
What if I’m gay and I can’t read?
If the gays don’t have kids we will run out of gays /s
Who gave this baby an infant to carry?
I mean, with how America is going, a kevlar baby carrier might be a reasonable purchase. Sigh.
That’s cool as hell lol, I wish I had these when I needed them.
The meme potential alone would have me rocking them all day.
Tactical papoose.
It’s pretty gross to pin this on an entire gender.
PALS webbing and baby equipment is the most natural combination in the world
If it wasn’t olive green, I’d use this for sure
Such a waste. Men get so few opportunities to wear peppa pig branded gear and still get respect and recognition from passers by.
Don’t worry, I’m sure they make peppa pig tactical patches
I kind of want to see black and white Peppa Pig skull patches that poke fun at Punisher patches, but I think the irony would be beyond the thin blue line crowd.
sorry, but the closest thing to that I could find was a hello kitty punisher skullThat works too I suppose.
Peppa Pig is a shit head. Her dad is one of the worst personification of a father that I have ever seen in a children’s show.
Why would I want to represent that?
Now a Bluey Diaper Bag …
Bluey gang rise up
I want the crowds to part for me like Moses. That’s why mine is Caillou themed
The biggest perk of obvious-looking diaper bags is that you can sneak weed brownies into pretty much any event or theme park.
Hot take: This is just an aesthetic, like baby aesthetic. Nothing wrong with it. Bro lines CoD










