‘Targeted advertising’ is shockingly untargetted. As the underpinnings of our digital economy, the value of online advertising is dangerously overinflated.
I worked in advertising for over 10 years before a career change. I saw how much money was wasted on programmatic digital advertising. I’d recommend checking out the book, The Subprime Attention Crisis
The only time I ever click on an ad for anything is because I want to see exactly how much they are charging for whatever clearly ridiculous thing they’re advertising. Meaning I was never planning on buying it. Thankfully, that is rare.
‘Targeted advertising’ is shockingly untargetted. As the underpinnings of our digital economy, the value of online advertising is dangerously overinflated.
I occasionally buy tools, and damn right I research them until I know they’re “buy it for life” quality
Then I spend the next few weeks getting bombarded by ads for a tool I will never ever buy
It’s targeting what they want to sell you depending on what target group you are, it’s never been what might actually interest you personally.
I worked in advertising for over 10 years before a career change. I saw how much money was wasted on programmatic digital advertising. I’d recommend checking out the book, The Subprime Attention Crisis
The only time I ever click on an ad for anything is because I want to see exactly how much they are charging for whatever clearly ridiculous thing they’re advertising. Meaning I was never planning on buying it. Thankfully, that is rare.
Could you imagine the carnage in tech stocks if corporations realized ads are dogshit?
When I watched youtube on my phone, logged into my google profile, I got generic TV ads for women’s hair care products.
I am a bald man.
Yes but what were you watching??