I’s heard news that BlueSky has been growing a lot as Xitter becomes worse and worse, but why do people seem to prefer BlueSky? This confuses me because BlueSky does not have any federalization technologies built into it, meaning it’s just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.
And so, in the hopes of having a better understanding, I’ve come here to ask what problems Mastodon has that keep people from migrating to it and what is BlueSky doing so right that it attracts so many people.
This question is directed to those who have used all three platforms, although others are free to put out their own thoughts.
(To be clear, I’ve never used Xitter, BlueSky or Mastodon. I’m asking specifically so that I don’t have to make an account on each to find out by myself.)
Edit:
Edit2: (changed the wording a bit on the last part of point 1 to make my point clearer.)
From reading the comments, here are what seems to be the main reasons:
- Federation is hard
The concept of federation seems to be harder to grasp than tech people expected. As one user pointed out, tech literacy is much less prevalent than tech folk might expect.
On Mastodon, you must pick an instance, for some weird “federation” tech reason, whatever that means; and thanks to that “federation” there are some post you cannot see (due to defederalization). To someone who barely understands what a server is, the complex network of federalization is to much to bare.
BlueSky, on the other hand, is simple: just go to this website, creating an account and Ta Da! Done! No need to understand anything else.
The federalized nature of Mastodon seems to be its biggest flaw.
The unfamiliar and more complex nature of Mastodon’s federalization technology seems to be its biggest obstacle towards achieving mass adoption.
- No Algorithm
Mastodon has no algorithm to surface relevant posts, it is just a chronological timeline. Although some prefer this, others don’t and would rather have an algorithm serving them good quality post instead of spending 10h+ curating a subscription feed.
- UI and UX
People say that Mastodon (and Lemmy) have HORRIBLE UX, which will surely drive many away from Mastodon. Also, some pointed out that BlueSky’s overall design more closely follows that of Twitter, so BlueSky quite literally looks more like pre-Musk Xitter.
Mastodon just sucks as a user experience. Your average Joe doesn’t give a fuck about federation, yet it’s the whole Fediverse crap that harms the UX.
I made the mistake of signing up to a smaller Mastodon instance. Place was virtually empty aside from the lead admin (bit of a pretentious asshole) and a few other guys, and if you decide to browse the All Instances view, you’re flooded with posts from hentai reposting bots. And when I saw the #loli hashtag in one of those posts I immediately noped out.
Threads is still in a really bad state well over a year later. Meta still haven’t implemented hashtags and trending topics (even Mastodon has these), and my feed is full of thirst traps.
Bluesky has it all, and was created by Twitter’s original founders.
I’d say its because less people probably know of mastodon then bluesky, since on Twitter everyone seems to be making a bluesky account but no one a mastodon account which would result in less people knowing about it.
Because the mastodon evangelists are horrible.
Back when there was any question of what platform to migrate to? Threads and bluesky were “Get an invite and make an account”
Mastodon was people insisting that EVERYONE needed to understand what federation is and the underlying philosophy. When really they should have just said “Sign up for one of these instances. It is like email where it doesn’t really matter what provider you have”. Countless times I tried to explain to folk on a message board or discord and would say “Just make an account on one of these four or five instances”. And, like clockwork, someone would “well ackshually” me and insist that people can’t use Mastodon without understanding the fundamental concept of federation and how picking the right instance is important and people can just delete and remake their accounts until they are satisfied.
So when it was time for the big influencers to move? They went to where people were already congregating and where they didn’t need to host an educational seminar to tell someone how to make an account.
You literally cannot search for Mastodon without getting a weird ass 2-paragraph manifesto about The Fediverse.
End users just want to use shit.
The difference is that you won’t find yourself unable to send an e-mail because the admin of your e-mail server doesn’t like someone from the recipient’s e-mail server.
I mean, that is a possible thing for your e-mail admin to do. They just generally don’t.
No? There are a lot of mail providers that are listed as spam on other providers „just because“. So yes, that literally does happen.
Why not?
Because it’s virtually never a thing that happens.
I see you never had to jump through the hoops to get Gmail to not silently drop all your emails.
That is a completely different issue.
Because the mastodon evangelists are horrible.
Yeah that’s another thing, Mastodon is kinda nice, except for its userbase. :P
Honestly?
I vastly prefer almost everyone I have interacted with on mastodon over basically every lemmy user. Because lemmy still thinks it is reddit but also is totally over their ex but do you think he is thinking of me and can I send him a picture of your dick to show it is bigger?
Whereas mastodon? People kind of just want to talk. We largely understand that twitter has been a shithole for… most of its existence. So rather than try to reinvent it (bsky and threads) we are learning from it in the same way cohost learned from tumblr (and died even faster…).
And the lunatics who need to scream about what federation is and why it is The Future? They aren’t talking about basically anything else. They are keeping to themselves and talking about how amazing the community can be… while the rest of us are actually being a community.
My interactions on Mastodon are far fewer than on Lemmy, though.
IMO, Lemmy is like a CoOp video game where you’re supposed to interact together, and Mastodon is like watching someone else play a solo video game.
Both can be good, but they serve different purposes to me.
I think thats by design. Microblogging vs Forums.
Ths former, like the bird app is to yell into the void and hear what others yell while lemmy and reddit is built around it’s comment sections.
This is exactly why I never got into Xitter or Mastodon. I’ve tried them, but it’s a lot of work sifting through stuff to try to find somebody you want to follow. And newsflash, I don’t find many people that interesting that I want to hear what they say repeatedly.
Whereas forum style I can more easily find content I enjoy, then also possibly enjoy the comments as well.
Neither is right or wrong, it’s just a different approach to online engagement.
redditors are the fucking worst.
I mean, Lemmy is basically a big discussion forum to share links or get an argument going. You’re obviously gonna get more confrontations.
Bsky/Mastodon/Threads is strangers yelling their thoughts into the void in between posts about their cats or pictures of themselves. Not exactly a place where most people will go in with the intention of dissenting.
A big issue with the 2022 signup wave was the influx of new Masto websites, run by new admins. The subscription model of ActivityPub meant they were mostly contentless, and they weren’t seeded by knowledgeable users. People needed to understand the basics of federation to find anything because nothing was being syndicated on those sites.
And then a bunch of them shut down when admins who were ok hosting hundreds of like-minded users suddenly had thousands of generalist users flooding their sites.
It was major human infrastructure failure.
And that was as a whole bunch of tenured users started getting hostile over people not adopting the idiosyncratic nettiquite of the was-niche-only-yesterday space. The server blocks started rolling out, and people needed to understand the idea of “federation” (and, apparently, “the Internet”) to understand why they were being “denied access” to the cranky people, trolls, and unmoderated spaces.
The truth is, most people don’t like the internet. They like the simple, streamlined process of just being owned by corporate interests. Walles gardens work for them in a way public parks never will.
A lot of people are offput by having to choose a server before creating an account. If that could be automated somehow I think Mastodon would be more popular.
Yeah… but I think it’s too late for Mastodon to be popular. Bluesky is already at the tipping point.
Mastodon just needed to sign you up to their own default server, power users could sign up to different ones and they would have still got the regulars in the door. Mastodon also needed twitter feature parity, something Bluesky also managed much faster.
Once people are in and settled, then they would start asking questions about that URL after their username, people would slowly become comfortable with the federation and understand it.
Because in Bluesky, you open the app, create an account, and you’re good to go.
Federation is way too complex of an idea for the average person. Picking a server and then understanding instances is much too complicated.
The average person understands email pretty well. Mastodon doesn’t require much more understanding than that, but could probably use some UX and messaging work.
No I’m sorry this is not correct. Most people don’t know how email works. They don’t understand federation, how servers work, or have the confidence or patience to learn it. They want to click an app and get content.
You are on an open source self hosted federated media platform exclusively inhabited by tech super users and developers. We are very much in an echo chamber here. I leave you this study that I keep posting here when Lemmy users lament over the lack of uptake from the general public:
I don’t think many people have read RFC 5322 (I haven’t), but most non-technical people I know understand these things about email:
- There are different service providers, and people can email each other no matter which provider they use
- There are different email apps
- Some apps are tied to specific service providers and others are not
I do lament the overall level of tech literacy.
Holy hell, 95% of people can’t figure out “what percentage of the emails sent by John Smith last month were about sustainability.” That is absolutely wild to me, and I already thought my perception was skewed the other direction due to working with largely disadvantaged people. That’s an eye opener for sure, thanks for sharing
Do they though? To most of my peers email=gmail
I do agree that it’s a good way to explain federation, anybody willing to be openminded will get the concept very quickly (I mean the importance of federation, like for email, not simply the fact that it’s a thing / old tech but whatever who cares).
But will many be exposed to those posts or articles explaining the fediverse while staying inside of the walled gardens? I hope so, personally I’m not going there anymore myself :)
The average person understands email pretty well.
No, they really don’t.
I was going to reply with this. This is exactly one of the problems. I didn’t have a Twitter, but I wanted to join mastadon. I had to find a way to access it, and an instance to sign up on. In theory it’s good but for a new user it can be difficult to sign up.
Then ofc the difficulty of finding content, there is content, but part of the no frills meant most of the stuff I saw wasn’t in English (I am a mon-english speaker) and it was tricky to figure out how to juat get English content let alone content I was interested in.
I’m reasonably tech savvy. All my personal computers run Linux, I have a 2-node proxmox homelab with 10+ containers and virtual machines running self hosted services. I can hack other people’s code together from web searches to sometimes make things work.
I had to do a few web searches to figure out how to sign up and get started on Mastodon. If it was a bit of a challenge for me with my listed tech skills, it’s insurmountable to the average user in the general public.
People have to choose a server with mastodon, and you can’t just pick any server because of the mess of defederations.
People don’t care about federation. Or vendor lock-in.
I haven’t tried bluesky, but mastodon seems a little broken by design. I’d you go to a post you are always told that the host server may have more replies. Things like that make it seem immature and perhaps just a bad solution compared to a monolithic approach.
If you don’t like the instance (why wouldn’t I?) you can just move to a different one. Yes, and restart my network. It’s not really a good solution. I would like to exist on mastodon and just use some server. If I don’t like it, continue somewhere else.
I’d you go to a post you are always told that the host server may have more replies
Just yesterday I opened a post on Masto that had 80 boosts. I went to my home instance to boost it, and it said 10 boosts. I get that things will sometimes be out of sync due to federation and I don’t think those numbers need to be exactly the same, but that’s a huge difference.
If you don’t like the instance (why wouldn’t I?) you can just move to a different one. Yes, and restart my network. It’s not really a good solution.
Yep. I’ve moved several times and the process sucks. It’s ridiculous that your posts and followers don’t follow you. It’s technically possible to do it: just give every account a public/private key pair for identity, and if you migrate to a new instance your public/private key pair come with you so you can prove that you are still you, and then there should be no problem bringing your posts and followers to the new instance. But despite the fact that switching instances is a core feature of the Fediverse, the process sucks.
…BlueSky does not have any federalization technologies built into it, meaning it’s just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.
Ask your average social media user what any of that means and you’ll get blank stares.
the average social media user wants to know what face cream Kim Kardashian uses, follows Cristiano Ronaldo and thinks you should go back to your own country.
Oof. That is bleak, and all the more so because you’re probably dead on
Bluesky is more like Twitter, and Twitter users prefer Twitter to Mastodon
its about blueskys volume reaching a ‘critical mass’ which will continue to then draw users.
huge groups (recently, brazil) moved their en-masse because it already had a ton of users.
its the same reason twiiter even still has users… they dont want to leave that volume of subscribers.
That’s a bit of a circular reference: “it got popular because it got popular”. The question remains: why did BlueSky reach that threshold and Mastodon did not?
yes, its a chicken and egg problem and a huge hurdle for literally anyone trying to create new platforms.
its about feature parity (even if they dont really exist, re:account portability), marketing among other things. bluesky is run buy a bunch of big names who were able to draw an initial load of users which got their ball rolling.
Easier registration and everyone is on the same server by default. Think it’s that simple.
Most of people choose what marketing makes them to choose.
All that’s missing is the garage myth behind the creation of BlueSky, without forgetting how its creator is a genius, and these people would be willing to pay for access!
Centralized or decentralized platforms, they don’t care lol
Well yeah, that‘s just how people work. Mastodon is unfortunately also not really a catchy name. Combined with the seemingly complicated system behind it, it probably never had a chance to begin with.
I agree with the other commenter’s points, but one thing I think people forget to mention is that BlueSky feels like Twitter in a way Mastodon just doesn’t. When I am trying to pitch Mastodon to people, I usually compare it to Tumblr because the vibes are similar.
Mastodon is also flat out hostile to influencers, and by that I mean the platform is designed to be terrible to influencers. The lack of an alogarithm means you can’t game the system, no quote tweets means you get less opportunities to spread, no reply limiting means your notifications are going to be going nuts from the replies. The culture on Mastodon is difficult to game too, since people there expect thoughtful responses to their replies.
Exactly. The design, the sign-up process, the colors, the formatting, it’s all very pre-Musk-Twitter.
Even the icon is reminiscent!
It’s as smooth a transition as you can make it, so no wonder people do it effortlessly.
Meanwhile in camp Mastodon: “Please pick a server” -> tab closed already
Personally I have zero interest in influencers and I’d rather use a platform that isn’t designed to amplify their content. That’s just me.
I mean, same here, but if an influencer migrates from Twitter they usually bring their fans with them.
Very true, good point. I’m looking at it from my own selfish point of view. 😁
I’m on both Mastodon and Bluesky. To me, Mastodon’s biggest problem is its refusal to have an algorithm to surface popular content. Yes there are problems with algorithms, but I don’t have the time or inclination to read every post in chronological order. A good algorithm would show me popular posts without manipulating me for profit.
That sounds more like a feature than a bug. I remember when Twitter was actually useful. You could sort by “new” as the default and your feed only included stuff from people you followed. And then it went to complete shit with the sort defaulting to “fuck your preferences”, sponsored content and your feed being littered with click bait, paid content and all the other bits of enshitification. And that is all built on the algorithmic selection of content.
I didn’t say it was a bad thing, I just said it’s one reason Bsky is more popular. People are busy and want algorithms.
There’s a trending posts list which helps fill this want for me.
I’m inclined to agree that’s a problem. Everyone’s first encounter with a social media content recommendation algorithm was one designed to manipulate them into clicking ads, so it caused some backlash. Recommendation algorithms can be tuned to show things people care about and want to engage with.
Exactly, a lot of algorithms on for-profit sites are manipulative trash but refusing to have any algorithm at all is throwing the baby out with the bathwater.
This is a great commentary to me. I think it shows just how much of an appetite we currently have for a curated space. It’s almost like Mastodon is a service that’s about 15 years too late.
I remember going around to older forums and sites looking for specific content when I wanted it, and I wasn’t always guaranteed to find something I liked, but I would often see something interesting.
Now, though, I really want anywhere I go to knock me off my feet with good content because that’s what I’m conditioned to. Isn’t that what makes me an addict, though? I’m wondering if that chance of dissatisfaction isn’t a virtue to ensure no one platform takes control of all my attention.
Exactly I had difficulty finding content and any “guide” or anything I seemed to find was too confusing or not practical for me. I don’t use Twitter, blue sky, or mastadon regularly but when I checked them all out, blue sky was the best in all round; “Ease of use” and “easy to find content”
I think using hashtags with filters serve the same purpose
But it still won’t put my friend’s popular posts at the top, right? I don’t want to scroll past 20 pictures of people’s dinner and then find out one of my friends got engaged, I want the “I got engaged” post at the top because it’s probably getting the most interaction.
To me, Mastodon’s biggest problem is its refusal to have an algorithm to surface popular content.
Isn’t Explore - Posts on the desktop web client exactly what you’re looking for? It was always there and it’s where I spend most of my Mastodon time.
It looks like that’s popular posts by anyone, not just by people I follow. So it’s a start, but different people want to see different things so having a single firehose like Explore doesn’t really meet the need. For me, I want to see popular stuff by people or hashtags I follow. Other people might want to see other things.
Yes, that’s true. I am under the impression that “the algorithm” on the popular platforms mixes in posts from people you don’t follow. The only one I was somewhat familiar with was the Twitter one from when I was there.
Problem with algorithms showing popular content is that once you have them, you’ll have people trying to use them to make money. And by extension people trying to manipulate you for profit. Doesn’t have to be the platform itself doing it for it to be harmful.
Yeah being manipulated by algorithm is a problem. The best solution I can think of is Mastodon adding the ability to choose your algorithm. Not just a list of approved ones since the admins could manipulate that list, but the ability to actually upload some code so you can either write your own algorithm or choose one written by someone you trust.
That comes with a lot of problems like potentially overworking the server so I don’t know if it’s actually a viable solution but it would be nice.
As a layman, I promise you “write your own algorithmic code” is not a feature that would compel me to sign up for a service
I was thinking along the lines of being given a list of popular algorithms, but if you find an algorithm you like on another instance you can copy it over to your instance. So it is not necessary to write code and nearly nobody would do it, they would just use ones that other people created.
But I realize this is an extremely difficult request so I’m not really serious when I propose it.
I think it would be an awesome feature but like you said, just not something that is going to sway a typical social media user to give it a shot. But I can see it being a really cool way for advanced users to really customize their experience.
Oh yeah this has little to do with the original question about why bsky is more popular. This suggestion of “let people write their own algorithms” is for the devs who think algorithms are harmful. They aren’t harmful if you give users the power to choose their own algorithm. Techie people can write the algorithms and non-techie people can choose them. Chances are a few algorithms would eventually become the most popular and very few would be written after that, but the point is you let the users decide instead of the Mastodon devs having to write the algorithms.
And now I realize bsky actually has something like this: Custom Feeds. If I understand correctly, they get around the “running untrusted code” issue by not running the code on bsky servers. Instead whoever wrote the custom feed gets the data from bsky, runs the algorithm on a separate server, then returns the custom feed. Pretty clever. https://docs.bsky.app/docs/starter-templates/custom-feeds
Of course, but good luck getting those 5% of users that actually produce nearly 100% of the content to move over if their business model cannot work. And once those move, you know where all the people following them move.
I don’t really think mastodon needs those 5% to produce content to entertain and advertise a userbase of 95% lurkers. For me it’s definitely a bonus that they’re not there - I don’t need influencer-shit in my feed.
If that kind of content creator and passive user goes to Bluesky that’s fine. If they went to mastodon we’d just see calls for an algorithm, which would be directly against what I want in the platform.
The lack of an algorithm is a solution. Social media tends to be too addictive to the point it can be harmful to humans, so Mastodon was intentionally designed to be less addictive.
I didn’t say refusing to have an algorithm was a bad thing, I just said it’s one reason Bluesky is more popular.
Algorithms makes me less addictive because it always suggest the same type of boring content
Oh, that’s interesting. Lucky you, I guess. The algorithms have been tuned to be as engaging as possible, and that seems to be working for most people. Obviously, it’s impossible to make it work for literally everyone, and you seem to be one of the few who can escape the algorithm.
thats the entire point of mastodon.
literally why it was built. Edit :
It’s not supposed to be a place you go to get served content. You pick who you follow, and that’s your feed.
The problem has been lack of adoption by popular news and culture . So you go there, and you cannot easily find high volume content provided like the bbc, nfl, Real Madrid, Activision, etc etc
I think people are misunderstanding what I mean by algorithm. An algorithm could show you stuff from people you don’t follow (yuck), but it could also show you popular stuff only from people you follow. That used to be how Facebook did it.
We get that it is the design philosophy for Mastodon to not have an algorithm serving content, but it appears to be a non-starter for a lot of users of Twitter like services.
In theory, a third party could write that algorithm and implement it in some form. Truth Social functions like that, but without federating to the rest of Mastodon.
Because people I want to follow are on Bluesky?
(I mean, duh? Did you really need people to state that?!)
And why that people are there? And why the people that people follow are there? Period.
Isn’t blue sky made by the same people who made Twitter?
It makes sense that people who are leaving twitter because of Elons changes are nostalgic and see that the old Twitter people made a new one so they jump in. Basically name recognition.
(I have only used Twitter)
As a matter of fact, Bluesky originally was supposed to become Twitter’s back end, but it was spun off when Elon took over. Jack Dorsey left and is now promoting nostr and X.
