I’s heard news that BlueSky has been growing a lot as Xitter becomes worse and worse, but why do people seem to prefer BlueSky? This confuses me because BlueSky does not have any federalization technologies built into it, meaning it’s just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.

And so, in the hopes of having a better understanding, I’ve come here to ask what problems Mastodon has that keep people from migrating to it and what is BlueSky doing so right that it attracts so many people.

This question is directed to those who have used all three platforms, although others are free to put out their own thoughts.

(To be clear, I’ve never used Xitter, BlueSky or Mastodon. I’m asking specifically so that I don’t have to make an account on each to find out by myself.)


Edit:

Edit2: (changed the wording a bit on the last part of point 1 to make my point clearer.)

From reading the comments, here are what seems to be the main reasons:
  1. Federation is hard

The concept of federation seems to be harder to grasp than tech people expected. As one user pointed out, tech literacy is much less prevalent than tech folk might expect.

On Mastodon, you must pick an instance, for some weird “federation” tech reason, whatever that means; and thanks to that “federation” there are some post you cannot see (due to defederalization). To someone who barely understands what a server is, the complex network of federalization is to much to bare.

BlueSky, on the other hand, is simple: just go to this website, creating an account and Ta Da! Done! No need to understand anything else.

The federalized nature of Mastodon seems to be its biggest flaw.

The unfamiliar and more complex nature of Mastodon’s federalization technology seems to be its biggest obstacle towards achieving mass adoption.

  1. No Algorithm

Mastodon has no algorithm to surface relevant posts, it is just a chronological timeline. Although some prefer this, others don’t and would rather have an algorithm serving them good quality post instead of spending 10h+ curating a subscription feed.

  1. UI and UX

People say that Mastodon (and Lemmy) have HORRIBLE UX, which will surely drive many away from Mastodon. Also, some pointed out that BlueSky’s overall design more closely follows that of Twitter, so BlueSky quite literally looks more like pre-Musk Xitter.

  • RagingRobot@lemmy.world
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    3 months ago

    For me it’s that more people I wanted to follow are now on blue sky but I have both. I have been liking the community on blue sky a little more.

    I never used twitter though so what do I even know lol

  • Floon@lemmy.ml
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    3 months ago

    You have to pick a Mastodon server, before you know anything about anything. The acquisition funnel probably drops 90% of the people checking it out right there.

    • glowinfly@lemmy.dbzer0.com
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      3 months ago

      That definitely makes a difference, you can choose which but by default it already selects one so some people won’t even change it for convenience, however, that’s not a thing on Mastodon so… Also, a lot of those are mobile users and BlueSky has a lot more Twitter-like familiar UI than Mastodon apps (maybe I’m wrong and if so, point me to which one because there are so many… there goes another issue and convenience out of the window for people who just don’t care about searching and wants something to be done quick - so basically most of Twitter users that still didn’t leave it or went to BlueSky)

    • ☆ Yσɠƚԋσʂ ☆@lemmy.ml
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      3 months ago

      How is picking a Mastodon server different from signing up for email, finding a discord server, signing up to follow channels on youtube, and so on. Somehow people have no problems figuring those things out, but when it comes to Mastodon this is constantly brought up like some insurmountable challenge.

      • ᗪᗩᗰᑎ@lemmy.ml
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        3 months ago

        Having to make an informed decision is a barrier to entry. it took me a while because I wanted to make sure I didn’t join (and waste time/effort) something I didn’t align with.

        • ☆ Yσɠƚԋσʂ ☆@lemmy.ml
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          3 months ago

          You don’t have to make an informed decision. Signing up for an instance isn’t a blood pact. If you find the instance you singed up for isn’t to your liking, You can easily migrate your account to another. Meanwhile, if you’re worried about something you don’t align with, then you don’t even get that choice with a centralized platform like Bluesky. For example, I don’t align with any of this shit https://toad.social/@davetroy/113476788536250587

          • ᗪᗩᗰᑎ@lemmy.ml
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            3 months ago

            You don’t have to make an informed decision.

            Correct, but you are still presented with a decision that adds friction to the onboarding experience. I was aware of how Mastodon works and that I could migrate and it took me a while to create an account because I didn’t want to “waste my time”. I can’t imagine a regular user being prompted to “select an instance”, decide to go with the first one they see, and registration is either closed or invite only. That’s a huge barrier to entry compared to being forced into a single login that is always open.

            Meanwhile, if you’re worried about something you don’t align with, then you don’t even get that choice with a centralized platform like Bluesky. For example, I don’t align with any of this shit https://toad.social/@davetroy/113476788536250587

            100000% agree with you. I would never create a bluesky account because of that. Unfortunately people aren’t as informed and most really just don’t care.

      • Floon@lemmy.ml
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        3 months ago

        Email has taken 25 years to get people that comfortable with it, and most folks either go with their ISP email, or one of 3 or 4 providers. Discord, you’re already in the tech savvy population.

      • Aria@lemmygrad.ml
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        3 months ago

        I agree with you, but to be fair, people don’t really choose an email provider. They chose gmail, because anything else is disallowed by everyone’s anti-spam measures.

        • ☆ Yσɠƚԋσʂ ☆@lemmy.ml
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          3 months ago

          That’s a recent phenomenon though, and it’s effectively been forced on people by the largest email provider making it difficult to use others. My original point was that people didn’t find it confusing to register for different mail providers when that was easy to do.

    • ILikeTraaaains@lemmy.world
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      3 months ago

      This, when I decided to join Mastodon I was prompted to choose a server and had to research which one should join and understand how it works.

      It is called UX friction and is well studied in sign up and checkout processes, the more steps the user has to perform the more likely it abandons it.

      • Blazingtransfem98@discuss.online
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        3 months ago

        Just pick one, you’re thinking too hard. I just picked one that’s open because I didn’t want to write an essay about myself to prove my worth and get someone to accept me, because I know that there isn’t any reason why anyone would accept me over someone else (I’m a nobody). I hate the idea of someone else having to review my worth before being allowed to sign up, what a disgusting concept. “Oh it’s to stop spam 🤓” All the other sites have been dealing with Spam good enough without asking me to prove my worth to them, maybe the Fediverse should take some pointers from the big boys at Big tech, they seem to be doing better than you are when it comes to this.

        • FrozenHandle@lemmy.frozeninferno.xyz
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          3 months ago

          Eww no, I definitely don’t want them to take any pointers from big tech. Their anti-spam methods are way too restrictive and invasive to your privacy. I don’t want to give my phone number to websites just to sign up. And I cannot even view Youtube videos or Instagram posts because they are blocking the IPv6 address of my 6in4 tunnel which I need because my ISP doesn’t have IPv6 yet. I have to sign in to “confirm you are not a bot”.

        • Q The Misanthrope @startrek.website
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          3 months ago

          You’ve stated this at least twice in this thread. People aren’t like that, just in general. Heck, I understood it and still had trouble picking a server for Lemmy and mastadon.

          Do I want a single topic or domain to define me? Will a small server have popular posts? Will it have popular people? I can’t find this popular account because I’m typing in username instead of user+domain.

          I created and deleted at least 5 before I gave up and just picked one. Is that what most people would do?

          I don’t think you’re wrong, but I think you are not putting yourself in the shoes of most users who want to follow a celebrity or a train station or space agency and can’t even find their account.

      • Aeri@lemmy.world
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        3 months ago

        The only reason I actually wound up signing up on Lemmy is that there is one “main” instance by appearance, and it lets you participate in others(?). (Lemmy.world)

        You don’t need to know any of the more esoteric stuff to get going.

    • galerkin@lemmy.ml
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      3 months ago

      ☝️ This. It’s why I put off signing up for Mastodon for a long time, even though I am a big supporter of the Fediverse.

  • airportline@lemmy.ml
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    3 months ago

    Bluesky is way more approachable than Mastodon. Most people don’t want to have to learn what an instance is.

      • Q The Misanthrope @startrek.website
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        3 months ago

        The year is 2034 and 96% of the population is unemployed because they are all forced to “do their own research” on literally everything and there’s no time to work. We all must research every niche topic to fully understand it before using it or the other 4% calls us stupid and lazy.

        No longer are we allowed to just buy a shower head, or bike or sign up for email without sources cited and proof we know everything about said thing.

        Have kids? Do their research too, no chocolate milk unless I’ve proven why it’s good.

        Elderly parents? Don’t let them touch that Roku remote. I need a research paper on all the options I explored.

        Sorry for all the sarcasm. I fix my house, I work, I mow the lawn and shuttle children to sports, and my friend says check this bluesky thing out, 30 seconds and I’m signed up and have a friend and a discover tab and a search that works. Life’s chaotic and I don’t want to be defined as stupid because I can’t spend hours figuring something out in place of something I think is more important.

        All this not directed at you specifically but I guess it hit a nerve.

        • Jerkface (any/all)@lemmy.ca
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          3 months ago

          There are reasons that they have spent thousands or tens of thousands of working hours to make uptake as easy as possible. Those reasons are not in your interests. It is such a small price to pay. It is a necessary feature of ANY distributed service. The irony of complaining about it from your niche little Lemmy instance.

          Look at it this way. You still had to pick an instance!! You just picked an instance that cannot talk to any other instances. If you were not so (forgive me but I guess it’s the term we’re using for lack of a better one) stupid, you would have realized that you had just had a meaningful choice taken from you, and made for someone else’s benefit instead of yours.

          Throughout our entire global culture, convenience is killing us. I happen to believe free and healthy public forums outside of capitalist exploitation is of vital importance. I think this is a place our governments have abdicated responsibility to their citizens, and the Fediverse is the next best thing to public infrastructure. It’s so worth it when everything you need to know can be expressed in a one page FAQ that fits on your phone’s screen.

  • Brodysseus@lemmy.world
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    3 months ago

    Mainstream tech adoption needs a neat clean wrapper imo. I think that’s the biggest missing piece to fediverse, people want pretty, simple, plug and play.

    If a wrapper like that could be put on top of/combined with all the good qualities that the fediverse offers, I think it would create optimal conditions for slow adoption.

    • sunbeam60@lemmy.one
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      3 months ago

      Agreed. There should have been a default place to sign up from the beginning. Leaning on federation as a feature is something very few people care about until they really care about it. The mass adopter just looks at where their favourite celebrity or talking head is and then move there.

      • Jerkface (any/all)@lemmy.ca
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        3 months ago

        It’s the raison d’etre. Saying “don’t federate” is like saying “don’t put images and rich hyperlinking on the WWW, just make it like Gopher.” If you don’t want to federate, don’t. But saying that it was a bad move for ActivityPub is just nonsensical.

      • ArcaneSlime@lemmy.dbzer0.com
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        3 months ago

        Like Mastodon.social? Afaik it has been around since the beginning and is basically the “default” server unless you’re a “hacker” and you’re on infosec.pub or whatever, an edgy 4channer and you’re on poa.st, a SubGenius on “Bob’s” server dobbs.town, or one of the many pervert servers, or one of the asain servers I can’t read, but if you’re on one of those (for instance dobbs.town) you’re joining dobbs.town and mastodon is just there incidentally. Anyone else can just use .social and call it a day until they find out they’re really into plants.space or some specific thing.

        Hell all the people I’ve gotten on masto that’s how I did it, “Ok make an acct on mastodon.social, great now lemme follow you what’s your name? Cool, see there I am! Oh I’m not on mastodon.social, I’m on dobbs.town, but we can still communicate like how I email your gmail from my protonmail, is normal. Now, there’s some servers you’re gonna want to block…” I don’t even tell them about federation until they’re already there, unless I KNOW the server they’ll want (like when I recommended my Discordian friend hop on discordian.social instead of mastodon.social.)

        The real kicker is that none of their precious celebs they follow are on there, as you mention. The weirdos I talk to don’t care about that so it works out for me lol.

        • sunbeam60@lemmy.one
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          3 months ago

          Crucially though, for a very long time they forced you to choose a server instead of just set you up on the default on.

  • gjoel@programming.dev
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    3 months ago

    People don’t care about federation. Or vendor lock-in.

    I haven’t tried bluesky, but mastodon seems a little broken by design. I’d you go to a post you are always told that the host server may have more replies. Things like that make it seem immature and perhaps just a bad solution compared to a monolithic approach.

    If you don’t like the instance (why wouldn’t I?) you can just move to a different one. Yes, and restart my network. It’s not really a good solution. I would like to exist on mastodon and just use some server. If I don’t like it, continue somewhere else.

    • Tehhund@lemmy.world
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      3 months ago

      I’d you go to a post you are always told that the host server may have more replies

      Just yesterday I opened a post on Masto that had 80 boosts. I went to my home instance to boost it, and it said 10 boosts. I get that things will sometimes be out of sync due to federation and I don’t think those numbers need to be exactly the same, but that’s a huge difference.

      If you don’t like the instance (why wouldn’t I?) you can just move to a different one. Yes, and restart my network. It’s not really a good solution.

      Yep. I’ve moved several times and the process sucks. It’s ridiculous that your posts and followers don’t follow you. It’s technically possible to do it: just give every account a public/private key pair for identity, and if you migrate to a new instance your public/private key pair come with you so you can prove that you are still you, and then there should be no problem bringing your posts and followers to the new instance. But despite the fact that switching instances is a core feature of the Fediverse, the process sucks.

  • NuXCOM_90Percent@lemmy.zip
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    3 months ago

    Because the mastodon evangelists are horrible.

    Back when there was any question of what platform to migrate to? Threads and bluesky were “Get an invite and make an account”

    Mastodon was people insisting that EVERYONE needed to understand what federation is and the underlying philosophy. When really they should have just said “Sign up for one of these instances. It is like email where it doesn’t really matter what provider you have”. Countless times I tried to explain to folk on a message board or discord and would say “Just make an account on one of these four or five instances”. And, like clockwork, someone would “well ackshually” me and insist that people can’t use Mastodon without understanding the fundamental concept of federation and how picking the right instance is important and people can just delete and remake their accounts until they are satisfied.

    So when it was time for the big influencers to move? They went to where people were already congregating and where they didn’t need to host an educational seminar to tell someone how to make an account.

    • Carighan Maconar@lemmy.world
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      3 months ago

      Because the mastodon evangelists are horrible.

      Yeah that’s another thing, Mastodon is kinda nice, except for its userbase. :P

      • NuXCOM_90Percent@lemmy.zip
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        3 months ago

        Honestly?

        I vastly prefer almost everyone I have interacted with on mastodon over basically every lemmy user. Because lemmy still thinks it is reddit but also is totally over their ex but do you think he is thinking of me and can I send him a picture of your dick to show it is bigger?

        Whereas mastodon? People kind of just want to talk. We largely understand that twitter has been a shithole for… most of its existence. So rather than try to reinvent it (bsky and threads) we are learning from it in the same way cohost learned from tumblr (and died even faster…).

        And the lunatics who need to scream about what federation is and why it is The Future? They aren’t talking about basically anything else. They are keeping to themselves and talking about how amazing the community can be… while the rest of us are actually being a community.

        • RagnarokOnline@programming.dev
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          3 months ago

          My interactions on Mastodon are far fewer than on Lemmy, though.

          IMO, Lemmy is like a CoOp video game where you’re supposed to interact together, and Mastodon is like watching someone else play a solo video game.

          Both can be good, but they serve different purposes to me.

          • shapesandstuff@feddit.org
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            3 months ago

            I think thats by design. Microblogging vs Forums.

            Ths former, like the bird app is to yell into the void and hear what others yell while lemmy and reddit is built around it’s comment sections.

            • Broken@lemmy.ml
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              3 months ago

              This is exactly why I never got into Xitter or Mastodon. I’ve tried them, but it’s a lot of work sifting through stuff to try to find somebody you want to follow. And newsflash, I don’t find many people that interesting that I want to hear what they say repeatedly.

              Whereas forum style I can more easily find content I enjoy, then also possibly enjoy the comments as well.

              Neither is right or wrong, it’s just a different approach to online engagement.

        • Grapho@lemmy.ml
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          3 months ago

          I mean, Lemmy is basically a big discussion forum to share links or get an argument going. You’re obviously gonna get more confrontations.

          Bsky/Mastodon/Threads is strangers yelling their thoughts into the void in between posts about their cats or pictures of themselves. Not exactly a place where most people will go in with the intention of dissenting.

    • Kichae@lemmy.ca
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      3 months ago

      A big issue with the 2022 signup wave was the influx of new Masto websites, run by new admins. The subscription model of ActivityPub meant they were mostly contentless, and they weren’t seeded by knowledgeable users. People needed to understand the basics of federation to find anything because nothing was being syndicated on those sites.

      And then a bunch of them shut down when admins who were ok hosting hundreds of like-minded users suddenly had thousands of generalist users flooding their sites.

      It was major human infrastructure failure.

      And that was as a whole bunch of tenured users started getting hostile over people not adopting the idiosyncratic nettiquite of the was-niche-only-yesterday space. The server blocks started rolling out, and people needed to understand the idea of “federation” (and, apparently, “the Internet”) to understand why they were being “denied access” to the cranky people, trolls, and unmoderated spaces.

      The truth is, most people don’t like the internet. They like the simple, streamlined process of just being owned by corporate interests. Walles gardens work for them in a way public parks never will.

    • xigoi@lemmy.sdf.org
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      3 months ago

      The difference is that you won’t find yourself unable to send an e-mail because the admin of your e-mail server doesn’t like someone from the recipient’s e-mail server.

    • ByteOnBikes@slrpnk.net
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      3 months ago

      You literally cannot search for Mastodon without getting a weird ass 2-paragraph manifesto about The Fediverse.

      End users just want to use shit.

    • Zetta@mander.xyz
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      3 months ago

      Right, I’m super pro open source but most normal people don’t give a shit. Sure I think those people are stupid, but it doesn’t change reality.

  • That_Devil_Girl@lemmy.ml
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    3 months ago

    …BlueSky does not have any federalization technologies built into it, meaning it’s just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.

    Ask your average social media user what any of that means and you’ll get blank stares.

    • zante@slrpnk.net
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      3 months ago

      the average social media user wants to know what face cream Kim Kardashian uses, follows Cristiano Ronaldo and thinks you should go back to your own country.

  • originalucifer@moist.catsweat.com
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    3 months ago

    its about blueskys volume reaching a ‘critical mass’ which will continue to then draw users.

    huge groups (recently, brazil) moved their en-masse because it already had a ton of users.

    its the same reason twiiter even still has users… they dont want to leave that volume of subscribers.

    • Zak@lemmy.world
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      3 months ago

      That’s a bit of a circular reference: “it got popular because it got popular”. The question remains: why did BlueSky reach that threshold and Mastodon did not?

      • originalucifer@moist.catsweat.com
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        3 months ago

        yes, its a chicken and egg problem and a huge hurdle for literally anyone trying to create new platforms.

        its about feature parity (even if they dont really exist, re:account portability), marketing among other things. bluesky is run buy a bunch of big names who were able to draw an initial load of users which got their ball rolling.

  • Kilometers_OBrien@startrek.website
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    3 months ago

    Because not everyone has the same opinion.

    It doesn’t mean they are wrong, it just means they like different things than you.

    Of course I have to ELI5 in .ml