What is unpalatable to the people current personal situation tho? The problem is you are already seeing it from a capitalist point of view where you think most people have something to lose.
First, your second house or small business are not means of production.
Second, most people dont have a summer cottage, most people dont have a family farm, most people dont have land ownership, most people dont inherit shit, most people dont have apartments they are renting, most people dont have small business.
Most people have nothing to lose and everything to gain when we talk about people owning their workplace. If you think otherwise you are overstating what most people own, which is close to nothing. What most people think of is the idea that if they work hard enough they will someday have that apartment to rent, that summer house, that big money their sons will inherit, which for most of earth’s population is just bullshit.
Turns out that if you are not a Right-wing shit head you can legislate and govern against people with money that try to do as they will :O