If you’re selling me a new brand of cheese give me a discount at the store and I’ll try it.
Sometimes it can’t be that cut and dry though. E.g. even at a discount, there is no way a good pack of aged cheddar will be as cheap as the orange-colored plastic called Kraft Singles. Someone who has only ever eaten Kraft Singles won’t know what they’re missing and will just keep buying the cheaper option they know.
The vendor would need to first make folks aware of the difference in quality to convince people to buy. But this is one thing I think stores like Costco get right, at least. There are always people offering free samples of their product. Let the product speak for itself, for free, with no obligation to buy if you don’t like it.
If you’re selling me an expensive technical piece of equipment send review stuff to various people and organisations that test them.
This is also not foolproof because I’ve heard of reviewers being cut off from free products to review if they don’t give a positive rating. There are a lot of “sponsored reviews” as well which are, in fairness, usually disclosed, but they’re something you have to sift through to find less-biased takes.




This is something I found myself recognizing not too long ago. Why would a company like Coca-Cola, already the dominant force in the soft drinks market, need to spend so much money on advertising? It’s not to attract new customers, but to drown out their competition. If you have big players like Coke continuing to spend millions on each ad buy, smaller competitors get priced out and their message is lost in the signal noise.