
Canada’s broadcasting regulator
Netflix is not a broadcaster. It’s not even like a broadcaster. Broadcasting means you are casting things … broadly. Throwing seeds into the field without caring about where each individual one lands. Transmitting a signal that anyone can tune in to if they’re in range.
The streaming services are sending individual streams of bits to specific users over IP. Nobody is in danger of receiving them unless they’ve subscribed to the service. They won’t cause any radio interference. They do not use up valuable public spectrum. Stop pretending they’re broadcasters. Broadcasters are well on their way to being obsolete and that’s both acceptable and inevitable.
Go ahead and make them do Canadian Content somehow if you must, but I worry that persisting with this fundamental misconception about how streaming services work doesn’t seem likely to lead towards good regulation in the long run.
It’s not just minor (or major, such as the limits of electromagnetic spectrum) technical differences. The streaming services — unlike cable TV — are not serving the main function that traditional television broadcasts did. There is no “channel 4” to tune in to any more. Not in this household anyway, they cut off the broadcast signals that used to reach here many years ago. Some of the big streaming services do live streams, in which case they’re getting a little closer to traditional broadcaster territory in terms of their function, but for the most part it’s video on demand which is clearly different.
Some more different than others of course. The average youtube video probably gets about zero views. Even videos pretty near the top of the popularity charts might usually have at most one person watching at any given time. How is that anything like broadcasting?
I think they ought to be treated more like social media companies. Twitter does video, is it a broadcaster? Whatever it is, it poses problems for us that are more like those of the streaming services.