(also this feels hella iffy legally speaking)

  • Semi-Hemi-Lemmygod@lemmy.world
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    4 months ago

    I used to work for a big data company and internally we acknowledged that for the targeting to be truly effective we’d have to do a truly creepy amount of behavior analysis. The fact that ads don’t really drive clicks is a dirty little secret in the industry.

    • kora@lemmy.blahaj.zone
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      4 months ago

      I feel like its also pretty easily spotted / avoided / defeated, after a very small amount of knowledge about the industry is understood. Unless there’s an Ad-agent assigned to individuals, I can’t see there being an ad targeted towards me that I wouldn’t immediately note as such.

      • MotoAsh@lemmy.world
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        4 months ago

        Oh they’ll be putting “AI” on it as your personal agent soon enough. Undoubtedly already have pushed it through many black box algorithms and machine learning models, so arguably too late.

        • kora@lemmy.blahaj.zone
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          4 months ago

          Like I said, they’d need an agent assigned to a small amount of people. If AI has shown us anything, its that its severely lacking in the “I” part in almost every context.