~10 years ago I would say “google it” often. But now I don’t think I say that at all, and would say “search for it” or similar.
I don’t think I really consciously decided to stop saying it, but I suppose it just felt weird to explicitly refer to one search engine while using another.
Just me? Do you say, or hear others say, “google it” in $current_year? Is it different for techies and normies?
We definitely use all of those in the US as well, though I haven’t heard the Zodiac one. I was asking more for regional things like this rather than saying it was just something in the US.
In the US it’s Scotch tape, we never had that UK brand, so it’s unheard of as a generic also.
And Hoover is a brand, but I guess wasn’t as dominant, so nearly everyone just says vacuum as the verb.
Maybe I was thinking of cellophane