IT IS becoming almost impossible to avoid the British Army’s aggressive new recruitment campaign. From traditional adverts plastered on the side of London buses to the You Belong Here clips being promoted on streaming services like 4oD or shared to the @armyjobs_ Instagram page, it seems that the Ministry of Defence is doing everything it can to promote careers in the military to our children and young people. This is, of course, entirely in keeping with the plans set out in the Labour government’s Strategic Defence Review (SDR) from earlier this year.