She makes music for comfortable white women, which there are a lot of in Amerikkkkkkkkkkkka

A combination of wealth, normie appeal, and devil magick.

Probably a multifaceted reason, but I think some parts are the universality of her lyrical themes of heartbreak and loss of love, and finding new love and the hope it brings – which I feel she can now wrap in multiple layers of cryptology and her fans would still deduce who and what the lyrics are referencing (and I think a part of fans love doing this). Plus her music is easy listening, ranging from country to pop. Also there is sense of female empowerement from her struggle to acquire the rights to her own works.

lowest common denominator

I know this will come across snobby but I thinkam there’s a few people who dont have rich inner lives and a much higher number of people who do but develop a public personality that is entirely divorced from their actual thoughts and feelings and is constructed to be liked by people(yes i realise almost everyone does this to one extent or abother) so when selecting music taste will go for what is popular

By being (imo)bland and inoffensive and an attractive white woman, and due to massive early and ongoing promotion from her label etc she grew popular enough that this becomes a ‘self fulfilling prophecy’: she gets more popular because she popular which cause her to grow in popularity and so on

And plenty of people just love a winner and will be into whatever that is in a given field, I’m sure our organised sports heads could tell us about glory hound fans who support whatever team is top of the league instead of one team through their highs and lows

People also like to belong to groups that have their own culture and sub language etc, swift comes with a built in ‘family’ of ‘swifties’ to join

Also there’s old(er) people who feel they are aging out of relevancy and are desperate for a way to feel and be seen as youthful, so decide a way to do that is choose and artist/band popular with younger people, buy all their albums, go to shows, post and talk about them constantly, and because what they consider the arbitrator of culture/coolness is slightly outdated they’ll go look at the billboard charts or whatever see swift is popular and make her a big part of their personality

just my 2 minor currency units

Residual lead in the water and farm fields.

There’s a certain inertia that celebs have where they are famous, in part, because they’re famous. Being attractive and having talent only goes so far, but once someone gets big enough they become institutions onto themselves.

She just has to stay normal and not wierd (a surprisingly hard task for celebs) so she doesn’t ruin it.

Never understood the appeal. Her music is boring, unoriginal, sanitized, basic, and bland. Exactly what you expect from corporate pop music.

I used to love Taylor Swift. She grew in popularity mostly during the 2010s, & in the early to mid 2010s was when I listened to her all the time. She had a general, ambient tone that was pretty & easy to listen to, paired with a nice voice & decent aesthetics. Most people could relate to her, & i was closeted at the time so I could “ironically” listen to her while fulfilling some need for femininity at the time.

Her generalized lyrics make it easy to project people’s own insecurities onto them & relate, especially with the deterioration of community in the US & elsewhere. A lot of people in the US coalesce around single artists & join their communities for support & friendship, & Taylor Swift fostered a parasocial relationship like that with her fans.

Taylor Swift is a pretty prototypical American white woman. She never really breaks the mold of the prototype, so she’s generally accepted among all sects of the population.

My problem with her is that as I grew, her lyrics didn’t seem to grow at all. She’s still writing for that lost teenage girl, even though she’s 35. She is less relevant culturally, imo, than she’s ever been. She gets more & more criticism with every album release because it’s not original (this new one’s cover is very much an attempt to be like Sabrina Carpenter). She’s lost & hasn’t been able to find any sort of new niche.

I wouldn’t really say I like Taylor Swift, but I’ve met enough chuds who are pissed off that she’s a woman that I’m happy to pretend she’s the greatest artist ever for a couple minutes.

Swift is like the reverse manosphere, the womanosphere, her target audience is mostly disenfranchised white women, or white adjacent women. Another growing figure like her is Sabrina Carpenter, their songs are mostly about holding grudges against men and dating life, for example listen to Espresso or one of her latest Nobody’s son

That being said, it’s infinitely less toxic than the manosphere.

White mediocrity always gets celebrated in Amerika