I think we should be getting people excited about social technologies, and using the symbols of mainstream technology hype is a good idea. Symbols tell people how to feel. If we use techbro Steve Jobs presentation symbols to advertise walkable design to techbros, maybe people will get hype for walkability. I know I’m hype for walkability.
I may sneer at the commodification of livable designs, but I guess I see your point… We’ve gone way beyond the scope of this comic, using a single word as a launching point to talking about leveraging hype machines for good.
Would you care to give an example? I have a hard time picturing this kind of thing as sincere, because it’s usually the tip of the spear in a cynical marketing campaign to divest people of their money.
I think we should be getting people excited about social technologies, and using the symbols of mainstream technology hype is a good idea. Symbols tell people how to feel. If we use techbro Steve Jobs presentation symbols to advertise walkable design to techbros, maybe people will get hype for walkability. I know I’m hype for walkability.
I may sneer at the commodification of livable designs, but I guess I see your point… We’ve gone way beyond the scope of this comic, using a single word as a launching point to talking about leveraging hype machines for good.
Would you care to give an example? I have a hard time picturing this kind of thing as sincere, because it’s usually the tip of the spear in a cynical marketing campaign to divest people of their money.