• axont [she/her, comrade/them]@hexbear.net
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    5 months ago

    Gonna be completely honest, I don’t put this much thought into how a person runs a YouTube channel because it doesn’t seem that consequential to me. It’s entertainment and a product. If JT were also a landlord or running exploitative farm labor you’d have more of a point, but if he’s making internet videos in an office I just can’t really muster the emotional capacity to say he’s betraying the working class or whatever. He’s an internet content creator, not a revolutionary with an AK.

    Yes, you’re right. JT is selling a commodity. It just is what it is. You’re not going to find the fight against capitalism in YouTube videos and podcasts. They’re all commodities being sold to you. Maybe I’m cynical.

    • novibe@lemmy.ml
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      5 months ago

      You are right, I agree with your points. But then why would anyone praise and defend this? Sure it’s just slop, content, but then why put people like this on a pedestal as thought-leaders? A capitalist selling you the idea of liberation…

      • axont [she/her, comrade/them]@hexbear.net
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        5 months ago

        I wouldn’t put him on a pedestal, he’s just some person. His videos are neat and he’s seemed like a cool guy from the Q&A he did on Hexbear, but that’s about as much as I’d say. I don’t think his videos are disqualified because he employs people though.

      • Haas [he/him]@lemmygrad.ml
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        5 months ago

        I tend to agree with your conclusion, but I’m gonna run with the argument. If JT is a capitalist selling the idea of liberation, does this mean his videos were somehow more proletarian or revolutionary before he employed people? He still “sold” the idea of liberation, he just didn’t engage in labour exploitation to do it.

        Besides, I think you’re missing the point of the post. JT was explaining why it’s neccesary for Second Thought to generate revenue, and like another commenter said, that would still be neccessary even if the channel was a coop.

        Also, we don’t have any information on how the business is structured or what the workplace’s democracy looks like. After all, the only thing that really determines if it’s labour exploitation or not is what happens with the surplus value the company workers generate. If it goes to JT, sure, he’s a capitalist, but we don’t have that kind of information, so I’m not willing to make that judgement (yet).