I wouldn’t put him on a pedestal, he’s just some person. His videos are neat and he’s seemed like a cool guy from the Q&A he did on Hexbear, but that’s about as much as I’d say. I don’t think his videos are disqualified because he employs people though.

I tend to agree with your conclusion, but I’m gonna run with the argument. If JT is a capitalist selling the idea of liberation, does this mean his videos were somehow more proletarian or revolutionary before he employed people? He still “sold” the idea of liberation, he just didn’t engage in labour exploitation to do it.

Besides, I think you’re missing the point of the post. JT was explaining why it’s neccesary for Second Thought to generate revenue, and like another commenter said, that would still be neccessary even if the channel was a coop.

Also, we don’t have any information on how the business is structured or what the workplace’s democracy looks like. After all, the only thing that really determines if it’s labour exploitation or not is what happens with the surplus value the company workers generate. If it goes to JT, sure, he’s a capitalist, but we don’t have that kind of information, so I’m not willing to make that judgement (yet).