I’m not associated with anyone in this thread or the situation being discussed. I’m interested how we understand and use cultural signals. Here’s some Pepe detail for the similarly curious:

The alt-right got wise to new media in the 2010s. They started meme-washing their hate mongering and trying to normalize coded hate speech in internet culture using Pepe memes and other popular formats. It snowballed and the Pepe meme = Nazi user association is a product of lasting trends from that time. It’s similar to clocking someone for wearing straight-laced Doc Martens or khakis and a white polo.

For those in the know one of those items is a small red flag. The wearer could be completely ignorant that these are known dog whistles/identifiers for members of hate groups. If someone is wearing a lot of small red flags then it’s less likely the wearer is accidentally serving white supremacist. That’s the point of stealing and manufacturing these kinds of symbols though: most people don’t know they exist or what they intend to mean so the user can feign ignorance with plausible deniability. They’re the inverse of modern progressive advocacy symbols. Wearers can hide in plain sight with just enough Nazi showing that other insiders see them. Pride icons for cowards.

The artist who created Pepe has publicly denounced the character’s use as a hate symbol and regressivist propaganda tool. Whether or not a community or individual “liberates” Pepe from the prison CHUDs built is up to them.

For what it’s worth: I lean toward liberate most of the time (fight against the thieving bigots) but in this situation, even given a permissive setting, adding “posts Pepe” as a mark against is sensible. It’s clear the user is either intentionally pushing hate propaganda or else under enough alt-right influence that their intentions aren’t relevant to the evaluation.