There are a couple of stores that I have seen that used to be brick and mortar or catalog based and made the transition to online but their website is terrible.
McMaster-Carr comes to mind. I’m never really sure if I have found the part I’m looking for whenever I shop on their website.
Maybe it’s a skill issue, sure, but online shopping should not require an onboarding process.
I think McMaster’s transition from catalog to website is brilliant. I’ve had younger crew be amazed when I gave them an old catalog; like keep it in the break room and flip through it while looking at McMaster on their phone.
I do wonder why they kept the black and white pictures.
If they had come up with a good interface.
There are a couple of stores that I have seen that used to be brick and mortar or catalog based and made the transition to online but their website is terrible.
McMaster-Carr comes to mind. I’m never really sure if I have found the part I’m looking for whenever I shop on their website.
Maybe it’s a skill issue, sure, but online shopping should not require an onboarding process.
I think McMaster’s transition from catalog to website is brilliant. I’ve had younger crew be amazed when I gave them an old catalog; like keep it in the break room and flip through it while looking at McMaster on their phone.
I do wonder why they kept the black and white pictures.