I might be stupid, but doesn’t “double” mean there’s more of it?
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Not supporting this marketing, because its bullshit. but
They could double the chocolate but also double the cookie dough
Thus technically you’re getting double, and its still 40% of the cookie.
Its just you also get double the dough.
you lost me at the american brand. blech
That’s just marketing, they were produced in germany and shipped to austria
Double chocolate if the cookies are chocolate and the chips are chocolate.
It’s been this way forever (I’m about 50).
Chocolate chip vs chocolate chocolate chip
Twice as many things have chocolate in it (the chips vs the chips and dough)
Might be the photo, but it looks to me like top is vanilla cookie with choc-chip, while bottom is chocolate cookie with choc-chip, making it “double” chocolate.
Definitely could be clearer, but I don’t think they’re making the claim you think they are.
That makes sense, but why wouldn’t they include that chocolate in the percentage?
My best guess would be because the chocolate cookies don’t contain any chocolate, but rather just cocoa powder.
In cookie lingo, double chocolate means the cookie dough is chocolate flavoured as well as having choc chips. Triple chocolate means the chocolate dough with choc chips also has a chocolate coating on the bottom.
No… chocolate coating is usually referred to as “dipped.” Triple chocolate cookies are usually (but not always) chocolate dough with chocolate and white chocolate chips.
