• gnuhaut@lemmy.ml
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    2 months ago

    The CTO of Mozilla and some other employee are posting on r/firefox defending this shit.

    They say it is their job to help the adtech industry, by finding a compromise between my interests and Facebook & co’s interest. Only they get 90% of their revenue from adtech, so their actual job is to sell me out.

    This “plan” involves collecting additional data on behalf of adtech right now, and then there’s a hypothetical second step, in which they will lobby to force this new system on everyone. Only (a) this second step is not going to happen, and (b) instead of being tracked by adtech companies, I’d now be tracked by “trusted third parties” or some shit which then sell my data, in aggregated form, to adtech companies. Wow. Great improvement this, we now have middlemen that are, uh, by semantic re-definition, not adtech companies.

    So the actual second step is “???” and the third step is presumably “profit”.

    • Anonymouse@lemmy.world
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      2 months ago

      I’m not as enraged by this as most, but I think the true test will be to see if this feature is disabled by default in future releases. If they actually do listen to their users, that’s better than any of the other big players.

      I read a bit about the new “feature” and it seems to me that they’re trying out a way to allow ad companies to know if their advertisement was effective in a way that also preserves the privacy of the user. I can respect that. I did shut it off, but am also less concerned because I have multiple advertisement removal tools, so this feature is irrelevant.

      The fact that it’s enabled by default isn’t comforting, but who would actually turn this on if it were buried in about:config? In order to prove its effectiveness to promote a privacy respecting but advertisement friendly mechanism, this is what they felt that they had to do.

      Of course, I could easily be all wrong about this and time will tell.

    • jollyrogue@lemmy.ml
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      2 months ago

      They also just bought an Ad network, so can’t get ad revenue if they can’t track people.

      Synergies™

    • CileTheSane@lemmy.ca
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      2 months ago

      They say it is their job to help the adtech industry, by finding a compromise between my interests and Facebook & co’s interest

      Well my interest is the complete collapse of Facebook & co, so it’s going to be hard to find a compromise there.