I am thinking of the mindset of wanting to hook up with as many people as possible not taking into consideration other people ‘s feelings or who might get hurt in by the process, which objectifies other individuals. That is an individualistic thought process, right?
Edit: I meant commodification in the sense of online dating apps, escort services, only fans, porn, prostitution and patriarchy. This trickles to the culture due to base and superstructure, and it is adopted by individualism.
It’s more closely related to atomization than individualism.
Pre-1950’s America was still very individualistic but they also had third spaces and more close knit communities. Without meaningful connection, those who are able to hookup achieve a facsimile of intimacy. Those who aren’t able to get that turn to escort services, onlyfans, and patriarchy etc etc. This compounds the problem until society breaks down.
Of course people do have casual sex for just fun just as they did throughout history. But the major shift towards that isn’t because people changed their minds suddenly.