K-Pop has the music videos, dance, aesthetics and looks concepts that mainstream pop just doesn’t these days, it’s very bland. Plus I like the music. They do bubblegum pop right. And I also like the idol culture. There’s so much content. Supporting my fav Kpop idols feels like supporting a friend or family after having watches so many hours of content with them in it. It’s really interactive. No, I don’t know Korean. NCT especially has really good music. Very well produced. SM is definitely the top player in that aspect.