Key Takeaways
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YouTube ad segments can be annoying but have a Skip option available after a few seconds.
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Users have noticed a change in the Skip button’s display, potentially leading to confusion.
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The absence of a countdown timer in the Skip button’s usual spot seems to be intentional.
Before when the countdown timer showed the duration of ad’s I would let anything that was 2 ads collectively less than 1m play all the way through. Anything longer than 30 seconds, even 31 seconds was an instant skip. Now that the countdown timer is gone, I assume every ad is longer and skip all of them.