South by Southwest (SXSW) has become a major occassion on the global creative calendar. For almost 40 years, the festival in Austin, Texas has hosted huge figures from the worlds of tech, science and culture, including Michelle Obama, Mark Zuckerberg, Billie Eilish and Steven Spielberg, and has hosted premieres of some of Hollywood’s biggest films, like Bridesmaids and 21 Jump Street.
Safe to say, SXSW is at the forefront of culture. And now it’s finally making it’s way over to the UK. The organisers recently announced the exciting launch of a London festival and now we can reveal exactly when it will take place. SXSW London will officially be taking place in Shoreditch from June 2 to June 7 2025.
This is interesting. Surprised the former government never made a big deal about this.
Possibly because they didn’t have much to do with it. Might be more down to the mayor.
Shoreditch is more East by North East I’d say.
